Yes!
Direct Mail is still
one of the Most Engaging & Effective Ways to ATTRACT NEW RESIDENTS!
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Why Are Our Senior Living Center Direct Mail Promotions So Effective?
Technology
We have the Most Advanced Route Targeting System in the Senior Living Industry.
Experience
Our Experts have been Creating Direct Mail Promotions REALLY Work since 2006!
Pro-Client!
We have Accurate and Easy to Follow ROI and Response Tracking.
Response Tracking & Data Analytics for Senior Communities
The Key to a Successful Direct Mail Campaign is our Response Tracking & Data Analytics.
- We Optimize where you mail and Only Target the Highest Performing Routes
- We Optimize your Route Rotation to prevent over saturating routes.
- We Accurately Track and Review Response and ROI.
Turn Heads Marketing is a leading technology-enabled marketing agency serving the senior living category. Our sophisticated, hassle-free reporting system data and response tracking & reporting allows our clients to clearly identify what are the best routes to mail, as well as track response rates and compare them with prior mailings.
Senior Living Direct Mail Marketing
What Direct Mail Products are the Most Effective for getting New Leads that Turn into New Residents for your Community?
There are a number of direct mail products that are very effective for attracting new residents to Senior Living Communities, including New Prospect Mailers, Existing Resident Promos, and Gift Card Mailers.
Turn Heads has All of Your Senior Living Community Direct Mail Needs.
And We Do it ALL Under One Roof!
- New Resident Mailers
- Resident Referral / Retention
- Event Mailers
- Targeted Mailing Lists
- Invitation Mailers
Higher Response Rate and Better ROI
Why Should Your Senior Living Community Use Direct Mail?
Consumer studies have shown that direct mail is still the most effective way to attract new residents.
Better Brand and Offer Recall
Consumers who received direct mail advertisements were able to recall 75% of the time, compared to 44% for digital ads. *
Higher Response Rate
Direct mail generates a MUCH HIGHER average response rate of .5 to 1%. Social Media, Email, and Internet Display ads only have an average response rate of .02 to .1%. **
Quicker Response Time
79% of consumers are likely to act on direct mail immediately, versus 45% with email.*****
Higher Read Rate
79% percent of households at least scan their direct mail daily and 55% report they read their entire direct-mail daily. Most people do not sort through their individual emails daily. Usually they select all and delete. ***
A More Personal Connection
Direct mail connects on a personal level, generating a 1 on 1 relationship without noisy distractions. Digital viewers are busy and inundated with competing notifications from email, social media, and display ads.****
Sources: *True Impact Marketing , **Direct Mail Marketing Association, ***campaignsandelections.com, ****entrepreneur.com, *****dmnews.com
Looking for the Perfect Promotion to Reach Out and Connect with Your Local Community?
