HIGH IMPACT Local Marketing

Hyperlocal marketing focuses on finding and targeting prospects within a highly specific, geographically restricted area. This type of marketing is essential for businesses that draw most, or all, of their revenue from residents located within close proximity of their physical location.

The Hyperlocal and local marketing system has many elements, and is very effective at targeting people that are looking for business in a specific area, or that are performing “near me” searches. Local marketing also includes the understanding traffic flows and active, or “hot” mailing routes in a neighborhood.

Local marketing is important for businesses that draw most, or all, of their revenue from local residents because it:

1. Focuses on the buying habits and interests of local audiences
2. Establishes the local visibility of your business
3. Presents your business to local consumers as a better option

That is a the big question. Though there has been a huge market shift toward digital marketing over the past 10 years, there are still some traditional marketing media that are effective, like targeted direct mail.

The need for your company to have a strong digital marketing plan is obvious. 70% of consumers now research products or businesses online before they make a purchase, so you need to:

1. Show up when consumers search for your services
2. Follow consumers online after they have researched you

However, recent market studies conducted which researched how the brain processes online vs offline advertising came up with some surprising findings:

Direct mail is easier to understand and more memorable than digital media.

• Direct Mail Advertisements require 21% less cognitive effort to process

Direct mail is far more persuasive than digital media.

• Direct Mail can as much as a 20% higher motivation response

This data, coupled with high conversion rate of direct underlines the importance of not abandoning direct mail for your business. Instead, direct mail, when targeted correctly in your local area, is actually an effective closing tool to use in conjunction with your digital advertising.

Local search marketing has become one of the most important things that a business can do to bring in local foot traffic. Local search marketing is about establishing your business, or “putting you on the map”, whenever a consumer in your area is searching online for you services.

A strong local search marketing program includes:

1. Registering will local directories
2. A local PPC search ad campaign
3. Local SEO Optimization
4. GEO Landing Pages with Conversion Optimization of 

Local SEO is a type of search engine optimization (SEO) technique that focuses on increasing the visibility of a website in local search results. This is done by optimizing the website for local keywords and phrases, ensuring that the content is relevant to the local area, and building links from local websites. Local SEO can be incredibly effective for local businesses, as it makes them visible to potential customers who might not be aware of their services or products. Additionally, it helps them stand out from competitors and rank higher in local search results. Local SEO can be used to promote any business, from restaurants and shops to real estate agents and lawyers. With the right strategy, it can be an invaluable tool for increasing visibility, driving traffic, and ultimately, increasing sales.

Combining digital ads and direct mail in local marketing can be a great way to reach a larger audience and increase your return on investment. Digital ads, such as targeted online ads or social media campaigns, can reach potential customers who may not be exposed to traditional print advertising. Direct mail, on the other hand, allows you to reach people in your area who may not be online or active on social media. By combining the two methods, you can get the best of both worlds and reach a wider audience. Additionally, direct mail allows you to include tangible materials such as coupons or samples, which can give customers an incentive to take action. However, it is important to remember that digital ads and direct mail are both expensive, so it is essential to weigh the cost against the potential benefit before investing in either method.