Health Club
Marketing
With so many people in your local neighborhood looking to join a health club - MAKE SURE THEY FIND YOU!
We Identify Potential New Members and Convince them to JOIN YOUR HEALTH CLUB!
Since 2006, Turn Heads Marketing has been an industry leader in developing print and health club digital marketing strategies for gyms, health clubs, yoga studios, and personal training studios. We have helped thousands of clubs and studios build thriving members bases through our health club direct mail, email marketing, and local search campaigns.
You can be confident that we know what works, because we’ve field-tested a wide variety of concepts over many years. We are equipped with a full arsenal of health club marketing services that work! At Turn Heads Marketing, we have developed cutting edge marketing solutions to help your business grow and thrive. With our industry proven fitness direct mail campaigns, award winning creative, and our pinpoint strategies, you can count on us to help you succeed.
Our Full Menu of Print and Digital Marketing Solutions will help you GROW YOUR MEMBERSHIP BASE!
What is the most effective way get new members for your health club?
Develop an Omi-Channel Marketing Strategy to Identify and target potential new members that live within a close distance of your health club using a balanced mix of Direct Mail, Digital Advertising, Local Search Marketing, & Email Marketing.
What is an Omni-Channel Health Club Marketing Strategy?
ALL CHANNELS are Available to the Consumer and they are Connected.
Omni-channel marketing focuses on delivering a consistent experience for consumers across all channels and devices.
A well-orchestrated omni-channel marketing strategy can dramatically increase your exposure and customer interactions, and lead to a higher conversion rate and a better ROI.
Looking for the Right Promotion to Fill Your Club and CRUSH the Competition?
Health Club Marketing Frequently Asked Questions
- Stay active on social media. Stay in communication with your existing members, as well as be available to field questions from new leads.
- Have a health club local search marketing program. Make sure that local searchers can find you when they are looking for health club services.
- Reach out to local audiences with digital Health Club PPC ads. Google and Facebook are a great place to reach out to new prospects.
- Hit high performing routes around your health club with a quarterly health club direct mail promotion.
In most cases, health direct mail has still proven to have a higher response rate than social media and ppc ads. When used in conjunction with your digital marketing, direct mail can also have a very positive effect on online conversion rates and ROI.
Numbers can vary from market to market. Generally, direct mail has a higher response rate and a higher read rate, but health club digital marketing has the advantage of being “real-time” with flexible budgets. We have found that there is great benefit in using the strengths of both health club direct mail and digital advertising in an omni-channel approach, where each ad channel is connected to each other.
ROI on fitness facebook ads tend to be lower than search ads and health club direct mail, but they are still a great way to get brand exposure as well as drive potential new members to your other marketing touch points, such as your website and social media posts.
