Save with Every Door Direct Mail
Will Your business Benefit from USPS EDDM Mailing that Saturates Local Neighborhoods?
Every Door Direct Mail
Saturate Entire Neighborhoods with EDDM Postcards
Every Door Direct Mail (EDDM) service from the USPS allows you to target local neighborhoods with postcard mailings at a discounted postal rate. The process allows you to blanket mail entire carrier routes in your local market.
You choose postal routes within specific zip codes, based on household size and income. Any household within these targeted routes will receive your EDDM postcards. This process eliminates any need for a consumer list for mailing, which can save you money on postage.
What are the requirements for an EDDM Postcard Mailings?
There are specific criteria required for your mailing to qualify for the EDDM postcard postal discount.
- Minimum Postcard Dimensions: 11.5” x 6.125”
- Maximum Postcard Dimensions: Under 15” x 12”
- Minimum Quantity: You must cover 1 entire carrier route of at least 200 pieces (ie.. a carrier route of 150 people is not enough to qualify)
- Maximum Quantity: 5,000 EDDM postcards per day
- Location Restrictions: Only zip codes in USPS door to door routes (Contact Us for More Information)
What Kinds of Business Should Use USPS EDDM?
While many businesses see great value and great success in using a tightly targeted prospect lists for their postcard mailings, some business models benefit from the lower cost of doing mailings which simply saturate a neighborhood. Some of the business industries that can benefit from the USPS EDDM program are:
- Auto Repair
- Dentists
- Gyms
- Hair Salons
- Restaurants
- Retail Stores
- Dry Cleaners
- Car Washes
- Plumbing
Should Your Business Choose EDDM Mailing?
EDDM Mailing Pricing
The cost of EDDM Retail is $0.18 per piece, plus drop shipping costs. The only additional fees you would have are for printing and bundling.
Additional EDDM Resources
Frequently Asked Questions
Unfortunately, you cannot. The USPS does not allow the omission of residents on EDDM mailings within a carrier route. If you need a targeted mailing, our experts can come up with a custom-tailored solution for your business.
Yes, you can do all of the work yourself. The USPS created the EDDM program so that consumers could save by directly dropping off their printed postcards to the post office for delivery to consumers. However, there are certain requirements that must be met concerning sorting and bundling of your mail, as well as filling out paperwork. We can handle the sorting, bundling and paperwork issues if you choose to use us as your mailer.
Local area delivery times can vary, but the USPS estimates 3-10 days for delivery of standard EDDM direct mail. They do not guarantee delivery times, but in most cases, delivery does not expand past 14 days.
If you are a qualified non-profit, then it is cheaper to use your non-profit mail rather than using EDDM.
We design EDDM postcards for hundreds of clients over many different industries. Contact Us Today and one our consultants can give you the full details.
