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Martial Arts
Local Marketing

With so many families in your local neighborhood looking for a martial art school - MAKE SURE THEY FIND YOU!

We Identify Potential New Students and families and Convince them to JOIN YOUR MARTIAL ARTS SCHOOL!


Get New Students and KEEP THEM with our industry leading print and martial arts digital marketing strategies. Since 2006, Turn Heads Marketing has helped thousands of martial arts schools build thriving student bases through our martial arts direct mail, email marketing, and local search campaigns.

You can be confident that we know what works, because we’ve field-tested a wide variety of concepts over many years. Put our experience and expertise to work your you! Our promotions and methods are PROVEN to work. We have the most competitive prices in the market and you can’t beat the quality of our owner friendly, hassle-free products and services.

Our Full Menu of Local Marketing Solutions will give your Martial Arts School the kick it needs GROW YOUR STUDENT BASE!

What is the most effective way get new martial arts students and fill your classes? 

Develop a Omi-Channel Marketing Strategy to Identify and target potential new students and families that live within a close distance of your school using a balanced mix of Direct Mail, Digital Advertising, Local Search Marketing, & Email Marketing.

What is an Omni-Channel Martial Arts School Marketing Strategy?

ALL CHANNELS are Available to the Consumer and they are Connected.

Omni-channel marketing focuses on delivering a consistent experience for consumers across all channels and devices.

A well-orchestrated omni-channel marketing strategy can dramatically increase your exposure and customer interactions, and lead to a higher conversion rate and a better ROI.

omni channel marketing graphic

Looking for the Right Promotion to Fill Your Classes and KICK the Competition?

Call Us Today, or Request a FREE Sample Pack!

Martial Arts Marketing FAQ

Martial Arts Marketing has become very competitive and challenging. The industry has seen a lot of growth over the years, from stand alone single owner schools to large franchises. However, there are still some universal marketing tactics you can use to stand out, attract attention, and recruit new students.

  1. Have a referral program. Almost 80% of consumers say that word of mouth is a key factor in their purchasing decision. A successful referral program will have your students acting as your brand ambassadors.
  2. Have a strong social media presence. Stay up to date with your social media posts and  current events at your school and also be available to answer questions and an interact with people.  
  3. Have a strong Local Search and PPC Campaign. One of the most important things you can do to market your martial arts school is to make sure you can be found when consumers are looking for you. Leads from search ads and website contact forms are usually some of the strongest and most easy to convert.
  4. Bi-Annual Direct Mail Campaign. The two hot times consumers are usually looking for a martial studio are the back-to-school season, and also just before summer. It is highly recommended that you use this to your advantage and saturate the high performing routes around your school with a direct mail piece that outlines the benefits of martial arts, and summer programs respectively. 

Martial arts direct mail is still as strong as ever. While much of your marketing budget should now also be allocated to digital advertising, direct mail marketing still shows higher read rates, as well as  higher conversion rates.

Direct mail is also a format that connects on a more 1-to-1 relationship with the viewer, and let’s face it, much of the success of a martial arts school is based on relations. 

Marital arts digital ads have become a huge piece of the marketing puzzle. The flexible budgets and precise targeting are just a couple of elements that make martial arts digital advertising a perfect fit for marital arts schools looking fill their classes.

The success of digital marketing has, in some cases, resulted in many martial arts schools making an unadvised decision to completely abandon their martial arts direct mail efforts. Our data has shown this to be a losing proposition, as direct mail still has a very high conversion rate and still performs strongly, especially when it is used in conjunction with digital ads.

For a localized business like a martial arts school, martial arts facebook advertising is a very powerful way to get brand exposure and to connect with the correct target audience. In most cases, martial arts studios only draw clients from so many miles around them, and they need to make sure that their ads are being delivered to a relevant audience.

Facebook has powerful audience profiling and targeting tools that ensure that your schools ads are being seen by the people most likely to convert.


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