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Direct Mail is still
one of the Most Effective Ways to ATTRACT NEW MEMBERS!


Contact Us Today for Postcard Pricing and Specials!

Why Are Our Health Club Direct Mail Promotions So Effective?


We have the Most Advanced Route Targeting System in the Fitness Industry.


Since 2006, We create Health Club Direct Mail Promotions REALLY Work!


We have Accurate and Easy to Follow ROI and Response Tracking.

Response Tracking & Data Analytics

Why are our Response Tracking & Data Analytics key to a Successful Health Direct Mail Campaign?

Turn Heads Marketing is the Fitness Industry’s leader in providing accurate Data Analytics and Response Tracking & Reporting. Our sophisticated, hassle-free reporting system allows our health club clients to clearly identify what are the best routes to mail, as well as track response rates and compare them with prior fitness direct mailings.

Digital marketing and response graphic

Health Club Direct Mail Marketing

What Direct Mail Products are the Most Effective for getting New Members for your Health Club?

There are a number of direct mail products that are very effective for attracting new members to health clubs, including New Member Mailers, Existing Member Mailers, and Gift Card Mailers.

Turn Heads has All of Your Health Club Direct Mail Needs.
And We Do it ALL Under One Roof!

Higher Response Rate and Better ROI

Why Should Your Health Club Use Direct Mail?

Consumer studies have shown that direct mail is still the most effective way to attract new members.

Better Brand and Offer Recall

Consumers who received direct mail advertisements were able to recall 75% of the time, compared to 44% for digital ads. *

Higher Response Rate

Direct mail generates a MUCH HIGHER average response rate of .5 to 1%. Social Media, Email, and Internet Display ads only have an average response rate of .02 to .1%. **

Quicker Response Time

79% of consumers are likely to act on direct mail immediately, versus 45% with email.*****

Higher Read Rate

79% percent of households at least scan their direct mail daily and 55% report they read their entire direct-mail daily. Most people do not sort through their individual emails daily. Usually they select all and delete. ***

A More Personal Connection

Direct mail connects on a personal level, generating a 1 on 1 relationship without noisy distractions. Digital viewers are busy and inundated with competing notifications from email, social media, and display ads.****

Sources: *True Impact Marketing , **Direct Mail Marketing Association, ***, ****, *****

Looking for the Right Promotion to Fill Your Club and CRUSH the Competition?

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