1. Evaluate and Update your Website
As a professional chiropractor, you take pride in what makes your practice unique, special, different. Make sure that the content of your website reflects your unique selling points and gives users a clear understanding of why they should choose you as their chiropractor.
Make sure that your website includes professional quality photos of your office and your team. Representing your practice in a professional manner will help establish trust in potential new patients.
Also, make sure that your website displays consistently on desktop computers, tablets, and smartphones.
2. Optimize Your Website for Conversions
Optimize your website content to increase the percentage of time users perform a desired action, such as filling out a form or calling a phone number. The process involves structuring your content in a manner that moves users through the site, then guides and persuades them to take the desired action. This is one of the most important chiropractic marketing strategies.
- Make sure that your chiropractic website has professionally written content that has the power to convince new prospects to choose you!
- Guide site visitors toward scheduling an appointment
3. Manage your Online Reviews
Be very active in managing your online chiropractic reviews. If you have not already done so, Check review services such as HealthGrades and Yelp to see that you have claimed your company profile and that it has accurate information. Read through your reviews and thank reviewers who left positive comments. Don’t shy away from bad reviews. Instead, seek to answer and resolve them.
4. Be Active on Social Media
Social media platforms provide you with a huge opportunity to interact with existing chiropractic patients as well as new prospects. Communicating with your patients on a network like facebook will boost patient retention and keep your practice top-of-mind.
If you have not done so already, create a chiropractic facebook business page for your practice, add accurate business information about your practice and customize it with photos of your office and staff.
To increase patient interaction, share wellness tips and articles that your patients will find interesting and want to comment on. This will help strengthen your relationship with existing patients, as well increase your social footprint, which will also increase Google’s perception of your website.
Use chiropractic email marketing as another tool to regularly communicate with your existing customers. A professionally designed email is a great way to keep your practice top-of-mind, as well as provide news and and updates about your services.
A great way to start is to send out a monthly newsletter that offers chiropractic, health, and wellness advice. This will go along way to strengthening your relationship with our patients establishing trust.
Another great idea is to send out a birthday greeting email to your patients that emphasize starting out a new year healthy, happy, and pain free.
Chiropractic pay per click search ads on google are so important because they give you the opportunity to target local residents who are searching to find a chiropractor. PPC search ads are a powerful way to launch a new website, as well as drive clicks and strong leads to an existing website and are an essential piece of your chiropractic digital marketing.
First step is to identify what search terms you need to rank for, then create ads that address those search terms. When an ad is clicked by a web user during a search, the user is then driven to a landing page that is strategically designed to drive them into contacting your practice.
There are many other elements that go into managing an effective ppc search ad program. Having a professional ppc ad company managing your campaign will ensure that your ads are being seen by the right people, and your money is being spent widely.
Having an effective local seo chiropractic marketing program will help get your website on the first page of Google’s organic rankings. By organic rankings, we mean the “earned rankings”, not to be confused with paid ads that show in the search results. The relevance of this is significant, as web searchers are more than 70% likely to click on a web page that shows up on the first page of search results as a paid ad AND an organic listing.
Local SEO marketing for chiropractors is also very important for searchers as most users incorporate the name of a town or area into their search inquiries. For this reason, it is important to have your business info registered and up to date with local search databases.
Sending out a local chiropractic direct mail promotion is now more than ever a great way to drive new patients into your chiropractic practice. The need for higher budgets directed toward digital marketing has resulted in less mail in the mailbox, which means less competition. Historically, targeted direct mail has always outperformed digital marketing with higher response rates and higher ROI.
Consider these statistics:
- 1,254% is the average return on investment (ROI) for direct mail
- Consumers who receive direct mail are able to recall the promotions 75% the of the time, compared to 44% for digital ads.
- 79% of consumers are likely to act on direct mail immediately
- 79% percent of households at least scan their direct mail daily and 55% report they read their entire direct-mail daily.
The direct mail campaign should be targeted on the high performing mail routes located within the neighborhoods around your practice.