Pay-per-click

chiropractic marketing

PPC Marketing for Chiropractors

People have many choices when it comes to chiropractic care. The industry is growing, which means so is the competition. When choosing any type of healthcare provider, people want to feel as informed as possible. To obtain as much information about their local chiropractic options, most people will first start with an online search. Overwhelmingly, …

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digital marketing

Tips for Creating a Successful Landing Page

In previous articles, we have talked about the importance of having a PPC ad campaign and a strong local search program. Those articles discussed the importance of “getting found” by people in your local market that are searching for your services. Now let’s discuss the importance of the landing pages that users will be directed …

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clicking on ppc ads

Tips to Improve Your PPC (pay-per-click) Campaign Performance

1. Define The Goal of Your PPC Campaign In order to properly optimize your PPC campaign, you need to define a measurable PPC campaign goals. These goals will be foundation of your optimization process. Goals can include: drive more traffic to your site, maximize leads, sales, downloads or subscriptions. After defining your goals, you will …

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