Yes!
Direct Mail is still
one of the Most Powerful Engines to DRIVE IN NEW CLIENTS!
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Why is Our Auto Repair Direct Mail Marketing so Effective?
Technology
We have the Most Advanced Route Targeting System in the Auto Repair Marketing Industry.
Experience
Since 2006, we've been creating Auto Repair Direct Mail Promotions that REALLY Work!
Pro-Client!
We have Accurate and Easy to Follow ROI and Response Tracking.
Auto Repair Direct Mail Marketing Solutions
The Power to Blow Away the local competition! Solo direct mail postcards get results! Deliver your promotions directly to your ideal target prospects and drive in new customers with professionally designed auto repair direct mail marketing. Unlike coupon mailers, solo direct mail postcards make a lasting impression and stand out in your mailbox and make an immediate impact. With over 15 years of direct mail marketing expertise, our in-house design, logistics, and list processing teams are the best in the auto repair marketing business and will ensure that your promotions deliver results with high ROI.
What Direct Mail Products have the most power to accelerate the growth of your auto repair business?
There are a number of direct mail products that are very effective for driving in new customers to auto repair shops, including New Customer Mailers, Existing Customer Mailers, and Gift Card Mailers.
Turn Heads has All of Your Auto Repair Direct Mail Needs.
And We Do it ALL Under One Roof!
- New Customer Mailers
- Customer Referral / Retention
- Plastic Guest / Gift Card Mailers
- Targeted Mailing Lists
- Invitation Mailers
Response Tracking & Data Analytics
The key to a strong running Auto Repair Direct Mail Marketing Campaign is our Response Tracking & Data Analytics.
- We Optimize Where You Mail and Only Target the Highest Performing Routes
- We Optimize your Route Rotation to Prevent Over Saturating Routes.
- We Accurately Track and Review Response and ROI.
Turn Heads Marketing leads the way in the Automotive Repair Marketing industry with our accurate Data Analytics and Response Tracking & Reporting. Our sophisticated, hassle-free reporting system allows our auto repair shop clients to clearly identify what are the best routes to mail, as well as track response rates and compare them with prior mailings.
Our route targeting systems ensure that your direct mail gets delivered to households within the best zip codes and carrier routes so that you get the most out of your auto repair marketing promotion.
Higher Response Rate and Better ROI
Why Should Your Automotive Repair Business Use Direct Mail?
Consumer studies have shown that direct mail is still the most effective way to drive in new customers.
Better Brand and Offer Recall
Consumers who received direct mail advertisements were able to recall 75% of the time, compared to 44% for digital ads. *
Higher Response Rate
Direct mail generates a MUCH HIGHER average response rate of .5 to 1%. Social Media, Email, and Internet Display ads only have an average response rate of .02 to .1%. **
Quicker Response Time
79% of consumers are likely to act on direct mail immediately, versus 45% with email.*****
Higher Read Rate
79% percent of households at least scan their direct mail daily and 55% report they read their entire direct-mail daily. Most people do not sort through their individual emails daily. Usually they select all and delete. ***
A More Personal Connection
Direct mail connects on a personal level, generating a 1 on 1 relationship without noisy distractions. Digital viewers are busy and inundated with competing notifications from email, social media, and display ads.****
Sources: *True Impact Marketing , **Direct Mail Marketing Association, ***campaignsandelections.com, ****entrepreneur.com, *****dmnews.com
Looking for the Right Promotion to Drive in New Leads and CRUSH the Competition?
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Frequently Asked Questions
Direct Mail is still one of the most effective auto repair marketing tools for bringing in new clients. Even in the age of digital marketing, where your business must have a digital presence to compete, direct mail continues to perform well with high response and high ROI.
Yes. Studies show that 79% of consumers are likely to act on direct mail immediately, versus 45% with email or digital marketing. In addition, Direct mail has been shown to be far more persuasive than digital media, with a 20% higher motivation response rate than digital marketing.
Solo direct mail postcards have proven to be the most effective format for direct mail marketing. The solo nature of auto service postcards stands out in the mail and gets the attention of the consumer immediately. Your promotion is delivered directly to your defined target audience making the response rate and ROI very high.
USPS EDDM is a program offered by the US Postal Service where businesses can receive discounted postage on saturation mailings. In this program, you mailers are able to target entire carrier routes within designated zip codes. You will not be able to skip any households within the carrier routes, that is one big point of difference between an EDDM mailing and a mailing using a targeted mailing list.
There are additional differences, such as bundling and labeling requirements, as well as point of entry requirement. Contact us today and we can walk you through the details and see if the program is a good fit for you auto repair promotion.
